This year, on the basis of the outcomes of the latest Whole Grain Summit, ICC launched the Whole Grain Initiative. The goal of this initiative is 1) to gain engagement, 2) share knowledge, information and resources and 3) create transparency and inclusivity on Whole Grains to increase the whole grain intake worldwide. The Initiative wants […]
On June 27 a Round Table discussion was on “Partnering on Whole Grain for Health and Well-Being – why consumers should choose whole grain first”. The meeting was organised to have 45 experts across academia, health and consumer NGOs, industry representatives and policymakers discuss the significance of increasing whole grain consumption in Europe for public health and well-being, […]
Whole Grain Summit 2017 The Whole Grain Summit 13-15 November 2017 in Vienna brought together some 220 public health experts and PR managers, manufacturers and marketers, grain scientists and government regulators from 36 countries from all continents aiming at coming to consensus and measurable results on how to increase consumption of whole grains. Get some […]