This year, on the basis of the outcomes of the latest Whole Grain Summit, ICC launched the Whole Grain Initiative. The goal of this initiative is 1) to gain engagement, 2) share knowledge, information and resources and 3) create transparency and inclusivity on Whole Grains to increase the whole grain intake worldwide. The Initiative wants to act as an overarching counterpart for policy makers and donor organisations and facilitate the cooperation between organisations that agree upon these goals. You can find out more about the this First draft of Whole Grain Initiative